• WORK
  • ABOUT
  • GOOD COMPANY
  • SAY HELLO

KIM DEVALL

  • WORK
  • ABOUT
  • GOOD COMPANY
  • SAY HELLO
OUT OF HOME

OUT OF HOME

The campaign ran on billboards, posters and bus stops in major cities across the U.S.

IN STORE

IN STORE

Point-of-sale signage reinforced the campaign in Jockey stores and department stores. 

PRODUCT TIE-IN

PRODUCT TIE-IN

Limited edition camouflage boxer briefs inspired by our veteran hero were sold at the campaign launch around Memorial Day weekend. 

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OUT OF HOME
IN STORE
PRODUCT TIE-IN
Top
  • JOCKEY
  • CANON
  • RED CROSS
  • GILT
  • CHICO'S
  • TARGET
  • RENT THE RUNWAY
  • DAILY HARVEST
  • REALFIT by JOCKEY
  • JEWELRY DESIGN

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