EVERYBODY IS MADE TO SHINE

Fine jewelry stores tend to market to a narrow demographic. Our campaign helped positioned Shane Co. as the handcrafted fine jewelry brand for everyone. Because we’re all #MadeToShine.

#REALMOMS REDEFINE MOTHERHOOD

Most baby brands portray an idealized version of motherhood that's all about baby. To launch Baby Dove, we created a disruptive campaign that celebrates #RealMoms and their diverse parenting choices, while recognizing them as more than moms.

SHOW 'EM WHAT'S UNDERNEATH

In an industry that tends to celebrate only what's skin deep, we cast brave real people as underwear models to strip down, open up and "Show 'Em What's Underneath" - their truest selves. 

MEMORIES GET A 'SECOND SHOT'

What if you had the chance to retake a photo from your past that didn't turn out? We took a journey to help people relive important moments and captured it all with Canon cameras.

ONE FOR HUMANITY

Sometimes it's nice to hear true stories about what's right with the world. About people helping people in need, from the heart. No scripts. No special effects. Just the good stuff. 

MAKE IT YOURS

Shopping on Gilt is all about the thrill of the hunt. We had a little fun bringing the online shopping experience to life by chasing down models for their runway looks. 

FIFTY IS THE NEW FABULOUS

Who says style is just for the young? We made fabulous women over 50 the face of the Chico's brand to prove once and for all that style is ageless. 

REST UP FOR BLACK FRIDAY

Black Friday is the most ruthless shopping day of the year. To make sure Target customers were well rested and ready to shop, we provided a tuck-in and wake-up call service with a cast of characters including celebrities, sheep and a mariachi band.

EVERY WOMAN'S DREAM CLOSET

Rent The Runway had a successful business model, but like many startups, the business took off and left the branding behind. We completely refreshed and elevated the brand – logo to photography, brand voice to content, soup to nuts. 

THE BEST SMOOTHIE YOU NEVER MADE

Another brilliant business model in need of branding that measures up. We rebranded Daily Harvest's ready-to-blend smoothie service, creating a modern and playful identity and brand voice centered around the company's fresh ingredients.

STARTING A BRAVOLUTION

Bra fitting. An awkward form of torture that typically involves a stranger poking and prodding you under unflattering fluorescent lights. Jockey is changing the game with a revolutionary fit-at-home kit. We created the branding to launch it.