Gilt's designer flash sales start every day at noon on Gilt.com, and members have to act quickly before the limited pieces sell out. We created a TV campaign that brings the emotional thrill of shopping online at Gilt to life, with people hunting down models for their runway looks. The films also ran online, often just before noon, reminding Gilt members that new items were about to be released. The campaign included a flash sale on Gilt.com inspired by the clothes in the spot that sold out just a few hours.
The day the TV spot launched, we released a flash sale on Gilt.com with designer looks inspired by the clothes in the commercial. It quickly sold out.
Banners ran just before noon, when new items on Gilt.com were released, reminding members to act quickly to score the limited edition designer fashion.
A teaser version of the film ran on Instagram and Facebook weeks before the launch.