Most baby brands portray an idealized version of motherhood that's all about baby. To launch Baby Dove, we created a disruptive campaign that celebrates #RealMoms and their diverse parenting choices, while recognizing them as more than moms.
SHOW 'EM WHAT'S UNDERNEATH
In an industry that tends to celebrate only what's skin deep, we cast brave real people as underwear models to strip down, open up and "Show 'Em What's Underneath" - their truest selves.
MEMORIES GET A 'SECOND SHOT'
What if you had the chance to retake a photo from your past that didn't turn out? We took a journey to help people relive important moments and captured it all with Canon cameras.
AMERICAN RED CROSS
ONE FOR HUMANITY
Sometimes it's nice to hear true stories about what's right with the world. About people helping people in need, from the heart. No scripts. No special effects. Just the good stuff.
MAKE IT YOURS
Shopping on Gilt is all about the thrill of the hunt. We had a little fun bringing the online shopping experience to life by chasing down models for their runway looks.
FIFTY IS THE NEW FABULOUS
Who says style is just for the young? We made fabulous women over 50 the face of the Chico's brand to prove once and for all that style is ageless.
REST UP FOR BLACK FRIDAY
Black Friday is the most ruthless shopping day of the year. To make sure Target customers were well rested and ready to shop, we provided a tuck-in and wake-up call service with a cast of characters including celebrities, sheep and a mariachi band.